Graphic design is a creative process that incorporates art and technology to convey ideas across the viewers through visual communication and presentation. It requires judgment and creativity in different artistic and professional disciplines. This may refer to both the process (designing) and the products (designs) which are produced in the manipulation of diverse elements and even pre-existing materials that constitute their composition. The main tools used in graphic design to communicate a message are image and typography. A graphic design can be image-based, type-based, or combination of both. Graphic designers serve as links between the client and the viewers. They use various methods in creating and combining symbols, images, or words to create a visual representation of ideas, concepts, or messages in such a way that the audience can understand the content and the purpose of the message being conveyed to them by the graphic design being shown.

A type-based graphic design has words which are being used artistically to impart a message. The appearance of the words with their meaning and the style including word arrangement count much in this kind of graphic design. It is through this way that the viewers’ attention is captured.

An image-based graphic design has drawn, painted, photographed, or computer-generated images or pictures as means to communicate with the audience what the desired message is. Images are great instruments to express not only information but also moods and emotions. They strike people’s attention quickly especially if the manner of presentation is excellently done. Graphic designers are keen to using images that are able to carry the whole message in its entire form with impact.

A graphic design that is done through the combination of image and typography is often used by many designers to communicate the message intended to be expressed. In this type of graphic design, a designer explores the numerous possibilities in producing creative and artistic output that can establish the best balance between image and typography and effectively convey the message with clarity and depth.