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A logo is a graphical element which can be a symbol, icon or sign among others that is used to identify organizations and other non-commercial entities for immediate recognition and when put together with a logotype, this constitutes the trademark or commercial brand. This is good if it is able to successfully convey the intended message of the owner and incorporate in itself distinctiveness, suitability, practicality, and simplicity in its graphic form.

A logo design is a significant part of graphic design and one of the most difficult to do in perfect level. It symbolizes an organization with its intended message and fosters immediate customer recognition. For a logo design to be effective, it must be simple, memorable, timeless, versatile, and appropriate. It should be simple in the sense that it must feature something unique that can be easily distinguished or recognized. The memorable impact of the logo design in the minds of the customers creates a big advantage. The timelessness of the design defies the test of time. Its versatility makes it function across a varied media and applications. The design should be appropriately positioned for its target customers. Thus, the logo design process aims to facilitate easy recognition, credibility, admiration, loyalty, and superiority.