Studies have shown that Adwords advertisements that include date or time specifics are more likely to receive clicks.  This works for two reasons.  Firstly, the advertisement appears to be more specific to the customer’s needs.  For example, they came to Google looking for hotels for this weekend.  They will instantly see many generic ads which [...]

Lately, the hottest ticket item on Facebook has been the ability for Fans to check-in and tell their friends where they are, tag their friends in the Places they visit and view comments made from their friends about the Places they visit. This is a great product for keeping Facebook Friends in the loop, but [...]

Open-source solutions may be owned by everyone, but that doesn’t mean that their audience is infinite in size. In fact, many of the most robust and functional solutions were clearly designed with more exclusive groups in mind. One of those groups is definitely web developers, and a massive cartload of software is available for any [...]

Google has recently made the decision to start displaying brand suggestions on its search engine results page (SERP), a decision which will no doubt affect even the most powerful ecommerce sites in myriad ways. Fortunately, there are ways to benefit from this new feature. The below recommendations will enable you to leverage on the strength [...]

This morning, after you had your coffee, checked the scores from last night’s basketball game, and posted your status about how much you hate shoveling snow on Facebook and Twitter, did you stop to consider that such activities may have increased your intelligence? Could you sense the neuron activity increasing, as information flowed through your [...]

At this point in time, anyone working in Search Engine Marketing or Search Engine Optimisation will look to Google as their guiding light, so to speak. Rightly so as for many years they have been the dominant source for reliable search engine results. Nearly a decade ago Google gained numbers and has raised in popularity [...]

How do you produce good content on a regular basis? This is a question all web masters try to answer on a daily basis. A really good web site has really good content – and a lot of it. Most web sites out their just try to funnel in as much traffic as possible and [...]

In today’s technological world, as we become more advanced with technology, you’re going to find that more and more change. As 2011 is fast upon us, the marketing atmosphere has sure changed online from what it was a few years ago. From Twitter to Facebook, there are so many ways to reach out to people [...]

Lots of small to medium sized businesses need help with their online marketing but end up getting burned when hire an SEO company that turns out to be selling a dream instead of a service. Despite what some in the media think, SEO in-and-of itself is NOT a myth or the “modern version of snake [...]

Whether you run a personal blog and want more visitors or are looking to improve traffic for your online business, effective SEO is a practice that can benefit every website. A lucrative online industry, there are hundreds of online SEO consultancies to chose from who can offer their expertise and help you achieve the improved [...]

It is well known that there are a lot of benefits to including images in your blog posts as they help keep users engaged, break up the text, and make a connection with users (this holds true for articles and other content types as well, not just blogs). While many site owners are good about [...]

Website is of important concern as it is developed for some specific purpose. When you design a website for selling products, order products etc then it is important that it should be well understood by the users. If the users are not able to get the information they are looking for then no one would [...]

I’ve been in the SEO industry for quite a few years now, and over that time I’ve seen keyword research tools rise and fall in popularity. Wordtracker, Wordstream and Google’s own Keyword Tool are among the best that I’ve used, but I’ve always had doubts about their reliability and accuracy. Independent keyword tools can never [...]

It is often said that guest posting should not be link building – and this is true. Guest posting should provide value to the reader. Otherwise all you are doing is SPAM Posting. No body likes SPAM posting. It is useless, worthless, and gives the good guest posters a bad name. There are many blogs [...]

Getting top rankings in search engines is now more challenging than ever before. Thanks to Search engines changing algorithms and a non-stop increase in the number of competing websites. Webmasters not only need to wait more but also need a bigger budget to get first page search engines rankings. But does that mean webmasters should [...]

So over the last couple of years Microsoft have really been pushing to take a percentage of Google’s market share, a market which Google have basically dominated for so long. They have rebranded their search engine and called it Bing, they have made agreements with Yahoo and they have splashed a huge budget into both [...]

Is your website’s design hindering its success? How CRO can make all the difference What’s the goal of a website? If your answer wouldn’t be agreeable to the marketing types you work with, then you need to know about conversion rate optimization (CRO) – and how it can make all the difference in a site, [...]

Not only are major pay-per-click advertisers adjusting their budget allocations to reflect the integration of Bing/Yahoo! as a paid search advertising alternative to Google, they are also shifting additional pay-per-click dollars to Facebook. In a recently held web seminar- featuring Lenovo’s Gary Milner and Life Tecnologies’  Robin Smith as co-panelists, and chaired by Search Engine [...]

In a word: yes. However, there is a catch (isn’t there always?). Internet marketing is big business these days. With more companies building an online presence and utilizing social networking to solidify their brand image, as well as small-potatoes home-based operations trying to monetize their online endeavors, there’s a lot to learn about an industry [...]

Nothing in the world of technology is worse than finding a website about your favorite TV show or video game, clicking on the link to take you to the site, and then waiting, waiting, and waiting some more. With ultra-fast computers and high-speed broadband Internet connections, even the idea of a slow-loading website should be [...]