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How do you produce good content on a regular basis? This is a question all web masters try to answer on a daily basis. A really good web site has really good content – and a lot of it. Most web sites out their just try to funnel in as much traffic as possible and hope that the content that brought them there will be good enough to keep them there and purchase something. If you are a web site owner, and you are a terrible writer, then you are in a lot of trouble.

Unless you hire writers that is of course. But hiring writers can prove to be a lot of work. First you have to post on job boards and seek your writers, next you have to interview them, then you have to train them, then you have to integrate them in your system. The next thing you know you have already put a full week into hiring and training one or two writers and then they quit the following Monday! Hiring writers is easy, it’s holding on to them that causes the problems!

Step 1: Get an Internal Collaborating System

One thing you will learn (or probably already have) is that to grow your business in the online world you must learn to automate everything that you can, or everything that you are spending too much time on. Once you automate something, your business can grow, and then you can move on to the next step, which you will eventually try to automate as well. There are different ways of automating systems and processes. Hiring and training writers can be automated, just like many other things, by using an internal collaborating system.

An internal collaborating system allows people that are working together to collaborate on projects in one central location on the Internet. This is perfect for writers that are working from home. In this system you will be able to create work-spaces and projects, assign tasks, set milestones, and create interactive databases.

Creating a whole training section for writers is essential. How many long Skype, phone, or email conversations have you had with potential writers? Creating a training section for writers will allow you to train multiple writers at the same time. It will automate the part where you have to weed out the bad ones and keep the good ones and you will never have to waste time on any one on one training again. The training should include details on how writing for the web is different than writing for anything else, and it should include all the details about how you want each and everyone one of your articles to be written. Use videos, text files, and forums to get the training done. All of these things can be integrated into a good internal collaborating system.

The collaborating system will allow you to give details on each and every article, or groups of articles, that you ever need. Without a collaborating system, you will be spending more time working with writers than the writers will spend writing articles.

Step 2: Develop Your System Within the Internal Collaborating System

Address your problems and needs. The way you set your system up all really depends on two things: Volume and Money. How much volume do you have and what types of articles do you need? And probably more importantly – how much are you willing to pay for these articles? These two identities will form and shape your internal system from point A, which will be how you assign the article(s), to point Z, which will be bringing the article live. Here is a quick view of two different models:

The first model is based around the fact that writers will be able to “scoop” up articles. Much like the highly well known system that Demand Studios runs. This model is great, because it allows the system to do all of the work for you, which is what it is meant to do. This system minimizes your one on one communication with the writers and brings the number duties of the Project Manager to a minimum. This system relies on great writers however because the more you rely on the system, the more you rely on the writers.

The second model involves uploading specific projects and assigning work out to writers. This system is good when you have specific projects that are not on-going but still require a decent amount of volume. It allows you to assign work to specific writers, and it calls for more one on one action with the writers. This type of system works great for articles that need to be a little bit more informative and less creative. It also works great when the SEO of the articles is very important and you need to map out everything that needs to be accomplished in the articles so that they are fully optimized for the search engines.

Step 3: Find Somebody to Do Your Hiring

This will obviously further automate your system. This also obviously requires you to have a lot of money, so if you don’t have the resources to pull this off, then you can forget about this step. Once you complete this step however, you have totally eliminated yourself from the hiring and training of writers system, and you will be able to stay focused on running your online business while you sit back, relax, and watch your resources start to pile up.

The person that is doing the hiring may also be the person that is managing the writers. It all depends on the scale you are at. If you are on a very low scale, then you should probably do the hiring and the managing, if you are on a medium scale, then you should probably have someone who manages and hires, and if you are on a very high scale then you should have someone separate for all three.

A Few Tips and Tricks

- Try to do everything you can to scare potential writers away. The “selling the job” approach doesn’t work with writers.

- Posting on college job boards is a great place to find writers, and they almost always work out better than writers that come from Craigslist. Using SEO forums is also a great place to pull writers form.

- Unless you find a good one, writers that you find on freelancing web sites will usually cost you too much time, money, and problems.

- Know when you should outsource your work to a company that provides an article writing service rather than hire in-house writers. They will usually be able to get things done cheaper and have a faster turnaround time. Even if you do go this route however, it is always good to have in-house writers of your own as well.

- Talking to your writers one on one over phone every once in a while to talk about problems, or anything else will help you hold on to your writers.

- Giving your writers hard assignments in the training section of your system will help you weed out writers that will not work out.

Author Byline:

This article was written by Philip Rudy. Philip is the link builidng coordinator for ContentCustoms.com – a company that provides a variety of unique and effective SEO services.