• Tweet
• Sharebar

Social media marketing companies are a dime a dozen it seems, so how do you choose the right one? It all boils down to asking the right questions. In this blog you’ll learn just what to ask during that ever-so-important quote assessment stage.

1. Who are some of your clients?
2. Do you have any referrals I may contact?
3. What strategies do you employ and what’s the timeline?
4. What social media campaigns are you most proud of?
5. What are your core objectives when developing a social media campaign?
6. What is your process for community management?
7. What is your process for content development?
8. What is your process for campaign monitoring?
9. What is the one initial focus area for your company – PR, advertising, web design, SEO, social media?
10. How many staff do you employ? How many are dedicated to social media?
11. Who was your first social media hire and why did you choose him/her?
12. Do you have a link to your corporate blog?
13. Which new sites do you feel have the most marketing potential right now?

Asking these questions of prospective social media marketing companies will help you get a good idea of who you’re dealing with. You want to look for experience and a proven track record. You want to try to ascertain what a “one-stop-shop” sort of company really excels at. You also want to get an idea of the personality of the people you’ll be dealing with since you will be creating a long-lasting and fruitful relationship.