Link building is the bread-and-butter for any SEO firm. Links are one of the largest metrics Google uses in determining where your website ranks in its search results. However just getting a link to your site is not always enough. Your linking strategy may not take in to account anchor text, which was recently shown [...]

SEO, in many ways is like creating a piece of art. For one, everybody thinks it is easy – you just need a couple of brushes and a jar of paint. But can anyone produce even a decent piece of art? SEO looks simple, but it is a multilayered ,multifaceted and complicated jigsaw puzzle which [...]

If you want to gain your links through Guest Blogging for SEO, the first thing you need to do is always remember that this IS FOR SEO. Fluffy posts will try to convince you that the best way to obtain a Guest Blogs trust and cooperation is to forget about SEO and try to create [...]

Every site has them, every site owner hates them and seeing a 404 error page in your log files means that there something wrong on your site. Knowing there is a problem is one thing, being able to locate and fix that problem Is a different story. 404 error pages are not always a bad [...]

Events marketing is all about the events you run and how you use them to portray your key corporate messages. A website may seem like an added extra when you are organising your business event, but done right it can form an integral part of your planning and promotion. Delegate Management and Ticket Booking The [...]

There has been lots of talk on the Google Algorithm update. True enough; the change on the Google rankings has affected lots of websites and businesses. It’s common for online businesses to argue that their once number one spot in search engine ranki…

Websites not only serve as a means to satisfy one’s aesthetical preferences, but also have to be sound enough in technical aspects to be able to withstand the cutthroat competition prevalent all across the virtual world. Effective presentation of website content contributes a great deal in achieving this feat. Flash is an application program that [...]

When developing a site, usability is often pretty far down on your list of things to worry about. Even if you are building a site on a CMS like WordPress  you will still come across some usability issues, if visitors to your site have trouble finding their way around it is going to be difficult [...]

The release from Mozilla of the hugely popular web browser Firefox has just happened and from first look, everything seems great. For me personally, I have actually began using Google Chrome. Firefox has always been installed as a backup but as standard Chrome currently hold a place on my desktop. Why? I’m not totally sure [...]

ResearchEnsure that you do your research. Know your goals Write down your objectives. What is the purpose of your website? What value will it bring to visitors? Think about search termsTry to think about which words people might type into a search engine to look for your website. Make a list. Do a search of [...]

Tips on better communication from an SEO/Developer perspective Here at FE we have a number of different teams covering a number of different specialisations, and effective communication between the teams is one thing that we excel at as a company. However communication between the SEO team and the Development team can sometimes be a little [...]

A websites usability and how you plan to optimise are both vital when designing a site, but you will often find that compromises need to be made on both sides, If you are lucky enough to have developers and marketers on your team both parties will pull and push each other, developers look at a [...]

Google. Whether you love ‘em or hate ‘em, one thing is for certain – Google offers a lot of completely free tools. Many of the tools that Google offers you are probably already familiar with – Gmail, Google Calendar, Google Docs, etc. Here are a few gems that you may not know about, though.

As people continue to strive to find more options for creating ecologically friendly energy sources, the IT world is working to provide the devices that can help. Greener electronics are the wave of the future, from digital houses to electric cars. Advances in technology may not have been originally created with the ecology in mind, [...]

Being an SEO engineer it can sometimes feel like I’m playing a game of cat and mouse between my sites, competitors sites and the ever shifting Google algorithm. It’s a funny old business and one that always surprises, keeps me on my toes and keeps me entertained. If you’re new to SEO and are looking [...]

Let’s look at the word of the internet and the companies that really own it. We’ve got the two giants, the computer giant Microsoft with their Internet Explorer browser which is still the most popular browser in the world (makes you want to cry huh?) and the internet giant Google with their Chrome browser. Following [...]

I used to be reluctant to keep applications I wanted to use online, I wanted to keep them on my computer so I knew where they were and I wouldn’t lose them. That was then, this is now. As the cloud develops and becomes more and more the industry standard it’s becoming more and more [...]

Website speed has always been important. Visitors are more likely to view and browse your site providing that each page loads within a second. When pages start drawing content from different sources, it can take time as it depends on multiple locations and various other connections. With so many factors this can cause a website [...]

The rise of electronic technology has meant that modern communications are a far cry from the days when a letter would have been the only option. Rather than waiting days or even weeks for news to arrive, we’re now able to access instant updates and talk with friends and colleagues immediately, regardless of where in [...]

There are many ways to perform keyword research but no matter which one you choose there is always a risk of targeting the wrong terms. And you won’t realise you may have made some wrong decisions until the day that some of those terms will appear in Google’s first page without driving the expected traffic. [...]

Don’t Make Too Many Changes to Web Interface To Fast Imagine that one fine morning you open your garage and to your amazement you find your car   has changed its design. But slowly, you will learn how to drive this stuff. Just when you are getting comfortable, you get another jolt – the steering has [...]

Cloud Computing is the hottest buzzword in the computer and internet industry these days. Software-as-a-Service (SaaS), Application Service Provider (ASP) and Utility Computing are just synonyms of cloud computing and they mean the same thing. Although, currently in it’s infancy, many experts have very high expectations from it. They certainly believe that it will change the [...]

In this article, we will be examining the best way to choose keywords for Pay Per Click Marketing. There are a number of tools on the market to help you do this, some free, some you have to pay for, but before you even think about using these there is one basic step you can [...]

According to Google, about 12% of search queries were impacted by the recent Google Farmer update. This post takes a look at online data to spot similarities between sites that were hit hardest to attempt to understand how and why Google has targeted certain sites. As you could imagine this is a recent update, and [...]

Developers and marketers will always disagree on how a site should be designed. Developers will often look for the easiest and most user friendly approach to a sites design and layout, marketers on the other hand want the site to convert. Once the 2 areas finally come to an agreement or at least a compromise [...]

Android tablets have flooded the market today and consumers are having a hard time choosing which one to buy. Google made a bold move for supporting an open source operating system (Android) used primarily for mobile phones and fortunately they are succeeding. With the rapid expansion of tablets, Google released the new version of Android [...]

There are many things that you should consider when deciding to add ecommerce functionality to your website. Depending on the number of products that you plan to sell through your website, you will want to choose an ecommerce system that is easy to use and provides the right tools for your needs. Some features are [...]

How would you like a simple, one colour, 13” tablet and stylus device to replace your standard pen and paper? How about the ability to store many pages of notes and/or drawings in an easy to navigate interface?  How about if that device cost you a mere $99? People have been going absolutely crazy for [...]

You may be considering obtaining customer service plug-ins for your current computer system. Below are some questions you can ask yourself or your IT specialist. Based on the answers to these and other questions, as well as the information gleaned from the reviews, you will be better informed so that you can make the right decision.

Getting a website designed and launched is critical if you want to try and attract the vast amount of traffic that is available online but for most of us once we have our site up, we then move on to the new dilemma of how to attract traffic to it. Most of us essentially forget [...]

Most web developers within the e-commerce industry are probably familiar with Magento, the ground-breaking e-commerce platform based on PHP and MySQL that has redefined what was previously thought possible with open-source e-commerce solutions. For readers who are unfamiliar with Magento, this platform provides shop owners with an incredibly sophisticated, feature-rich, and attractive platform with which [...]

Is social media really the new driving force behind everything “good” in the 21st Century? Social media has seemingly become the new driving force behind everything in the 21st Century.  Apparently it was Facebook and Twitter that brought down Mubarak in Egypt and former Tunisian President Zine al-Abidine Ben Ali if you believe all the [...]

If you work in the realm of online marketing and are UK based, you may have to reconsider how you use social media platforms such as Facebook and Twitter within your advertising campaigns. For the first time, the UK’s advertising regulator the Advertising Standards Authority (ASA) is to police online marketing whereas before, their remit [...]