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Cutting edge technology today has integrated the internet with various communication devices such as mobile phones that have enabled people to surf, check mails, chat and even shop online. The new breed of smart phones is gradually outpacing the traditional PC’s and laptops and is becoming a major contender in the consumer market due to its widescale popularity and patronage. According to industry experts, mobile internet users will quadruple to 1.7 billion by 2013. To meet this growing technological need, most online businesses have realized that the only way to trump their competitors is by keeping pace with the new developments and altering their marketing strategies accordingly.

As an online entrepreneur you obviously know the importance of your website and how it represents your business and plays an instrumental role in attracting prospective clients and generating sales conversions. Web pages render differently on mobile phones due to their smaller screens and hence there is an urgent need to customize your site and incorporate a comprehensive mobile web design that can be easily accessed by your visitors. 

• De-clutter – The first step in customizing your mobile site is to simplify the clutter and make it very minimalist so that it renders without glitches on your visitors mobile device. Remove all unnecessary graphics so that your site’s display gets optimized. Keeping in mind the most common screen size of your site’s visitors, accordingly you should make changes to your menus, remove unnecessary images and optimize your site’s overall functionality.
• Customize your template – If you are planning to optimize your main site for your mobile users, then it is best to customize the template. You can create very appealing layouts and templates for your mobile site using popular CMS such as WordPress and Joomla. In fact Joomla has a list of plugins such as the Mobiletag plugin that will systematically arrange the copywriting aspect of your site whilst enhancing its overall visual appeal.
•  Reduce the number of images – When it comes to browsing web pages on mobile phones, often standard sites tend to take an inordinate amount of time to load. This is due to the presence of images. Hence, in order to improve the loading speed of your mobile site, you should remove all unnecessary images and retain the logo and a few essential icons.
• Avoid using Flash and Javascript – A good majority of mobile phones do not support Flash and Javascript on their browsers and the ones that do usually have an outdated version. You are better off using HTML or CSS for your mobile site, so that all the important content can be accessed by your visitors. 

Making your web design mobile friendly would place your business at par with the latest technological advancements that are fast replacing traditional online methods of conducting business. An easily navigable mobile site that is user friendly and accessible to your visitors also helps you retain top page rankings on mobile search results pages. 

Website Design 411 provides custom design and development services. Mobile friendly ecommerce website design projects are their specialty.