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Well written content is just as important as any SEO these days, and is one of the most prominent techniques used to promote websites. Well written content not only engages site visitor and keeps them coming back, but it also keeps your site well liked by the search engines. However, writing great content isn’t always easy, and if written poorly, can greatly deter readers.

To keep your content great so both readers and search engines will love it, employ the following 3 ways to make your content more reader friendly:

1. Streamline Content

Web content is generally not expected to reflect that same syntax and structures as academic or formal writing – even if you are discussing more formal topics. People want web content that is short and to the point so much so that when reading through an articles readers will:

• Look for Keywords first
• Skim pages for wanted info
• Read in non-linearly

To make sure the content of your site of your site remains streamlined, and follows web readers reading patterns always:

• Keep articles short
• Get to the point quickly
• Use common words and phrases
• Keep sentences and paragraphs short
• Do not include unnecessary information simply for word count

2. Use Headings

Because readers tend to skim for only the information that they are interested in, adding headings is a great way to lead readers along and to keep them on your page. For the best use of headings always:

• Break up articles into logical sections
• Use catchy, short, and informative headings
• Incorporate keywords into headings

3. Use Bullet Lists

Again, online readers want to be able to quickly scan through online articles and pages to find the information that they need. Many don’t even want to take the time to read through a 2 or 3 sentence paragraph to find the info they need. To make your content easier to digest, consider adding bulleted lists.

Instead of writing out a serious of advantages or services offered, consider bulleting the information.
For example, instead of writing, “Please provide all your personal information in the top, left hand corner so that we can find a phone number, address, and email address to better reach you” use bullets to write:

Include the following personal information in the top, left hand corner:

• Phone number
• Address
• Email address

Not only will your message be more direct, but your readers will be able to obtain the information more quickly.

When writing you also want to be sure to properly guide your readers through your content by moving firmly from one point to the next fluidly, and to front load your content with keywords. Because readers skim for keywords first, having keywords located in headings and at the beginning of paragraphs will keep your reader engaged longer.

Content writing is not always easy, but it great content is a definite must if you wish to have internet success. Gone are the days of simply filling an article with keywords. Content must now be relevant and to the point, engaging readers and enticing them to come back time and time again.