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What would be your answer to the question of naming one single factor that has played the most significant role in evolution of the mystical world of internet? Well, if you are well aware of the history and evolution of internet, the first name that might come up in your mind would be none other than Google.

Search engines definitely changed (improved might be more appropriate) the way people used to interact with internet. The concept of search engine literally served as that of a genie of the lamp. People felt so much ease and convenience in using web that they found themselves compelled to taste the wonders of virtual world.

One of the ironic things about internet and its evolution is that nobody ever anticipated it to serve as one of the most effective tools for carrying out business activities at the time of its inception. However, it did not take long for people to unleash its hidden talent of supporting business activities in the most effective manner.

Soon, internet became a platform for people who were in search of making some real money out of this great innovative concept. Businessmen were well aware of the fact that appropriate exposure is what is needed the most to enjoy the benefits of a successful business, and internet offered them plenty of opportunities for exposing their products and services to appropriate target market.

Internet marketing, also referred as web marketing served to be the best of allies people found on internet to promote their business. This really set the pace of evolution of internet abuzz, because money is known to be the best of motivations a person can have.

Among search engines, Google came out victorious, as it programmed its underlying code so effectively that soon it left other search engines far behind in the war of survival. Today, Google serves to be a platform catering about 90% of all web traffic in the United States of America and about 75% of web traffic worldwide. That is definitely a phenomenal achievement for a search engine.

However, doing so has not been very convenient for Google. Like every other domain of life, virtual world also host rogue elements, who are ready to resort to any, trick, no matter how dirty or unlawful it is, to find their ways to make some easy money.

To cope with such elements, Google has to constantly introduce new and effective changes in its algorithm (the code that makes every function of Google possible). Algorithm can be simply defined as a set of instructions that help Google promote legitimate websites. In current times, however, promoting legitimate sites is as essential as demoting illegitimate ones.

This is not only helpful for people, who are in search of the best information sources in return of their queries, but it is also essential survival of Google as well, or else it would lose the trust of people. That is why Google has become so particular about introducing periodic changes in its algorithm.

Recent algorithm changes introduced by Google are definitely proving a significant help in curbing the activities of people looking for shortcuts to success, fame, and money. These changes not only encourage high quality relevant content, but also penalize websites with low quality content, even to the extent of complete banning.

As far as masses are concerned, majority of them greatly approve for such new algorithm changes. On the other hand, people who used to exploit some lenient policies of Google, such as conventional link building services, who often resorted to article farming and other illegal activities for increasing the SERP (Search Engine Result Pages) rankings are crying foul.

The fact of the matter is that these changes are directed towards bringing more authenticity and convenience to millions of web surfers who are looking for high quality information rich sources. So, those who accommodate with these changes soon enough are going to enjoy more of the benefits.