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Guest posting had become increasingly valuable for websites looking to get their content indexed and subsequently ranked by Google’s infamous algorithm.  While submitting a post on a specific topic seems relatively easy, the hard part is getting a website owner to actually agree to making the post live.  Nowadays website owners are completely aware of those individuals looking to guest post simply to acquire backlinks, with no regard for the content they are displaying.  With that said, here are a few tips to help improve your chances of seeing your guest post on the front page of some of the most prominent blogs around.

Quality should never be underestimated

When sitting down to write a guest post, quality should be of the upmost importance.  Websites, blogs specifically, are generally centered around a passion that individual has developed; therefore, submitting low quality work is not only detrimental to yourself but also may offend the owner of the website.  Once the owner is offended, your chances of ever submitting a post for that site have diminished greatly.  The best approach to take relates back to our childhood and is generally referred to as the golden rule, “do unto others as you would have other do unto you.”  Be sure to submit content that you would be happy posting on your own personal website.  Moreover, ask yourself, is this the best this particular post can possibly be?   Lastly, always make sure your post is relevant to the audience who will be reading it.  The last thing you should do is submit a post discussing the latest presidential candidates to a blog focusing on the best web design software.

Take the time to do a little research

Some website owners may request you write about a specific topic and some may allow you to write about a topic of your choice.  Regardless of the situation you should always take the time to research both the unique domain you are posting on and topic you plan to write about.  Spend some time browsing through the website’s archives to get a feel for what the audience is expecting.  You don’t want to find yourself in a situation where your post falls short of the audience’s expectations and receives negative feedback.  Let’s be realistic, you wouldn’t write a bunch of garbage and post it on your own site, would you?  So, why would even think about doing it to a fellow blogger?  Also, if you do happen to use external links and resources, make sure you quote your sources so that the person you’re writing for doesn’t have to make up for your lazy mistakes.  Treat your guest posts as if it is you’re writing for your own blog; keep it simple and get the facts right.

After the post is submitted, the work doesn’t stop

Many writers think that once the post has gone live the work is complete.  If your goal is to become a regular poster and have access to multiple blogs then you’re going to need to do a lot of follow-up.  The best situation you can find yourself in is one where the website owner views you as someone genuinely cares and will see his or her post through to the end.  A few easy ways to accomplish this is to monitor the comment section of your guest post, respond to comments when warranted, promote your post outside of the blog itself via social networking channels, and make a valid attempt at creating relationships with those who do take the time to comment on your post.  Relationships are extremely valuable and can go a long way in the tight nit blogging community; including future guest posting opportunities.   The main point you want to convey is that you take great pride in your work and want to be sure the audience reading the post not only gains value from it, but also enjoys the time they spent reading.  Don’t treat your guest post as a one night stand.  Treat it with care and make sure you stick around for what’s to come.