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With the advancement in technology, and a new mobile device coming every now and then, with an improved operating system, the time is not far when all the internet activity will be done on mobile phones.

With so much development going on in the mobile phone industry, it is logical to expect that the use of internet on cell phones will surpass the use of it on Desktop in the near future. For this purpose, the need is to design website, and develop online marketing strategies that are compatible with mobile phones.

A well-designed website for desktop may not be that much suitable for a mobile phone. Companies need to design their website by keeping the mobile phone compatibility in mind, so that they can capture the mobile phone user market as well.

This writing gives a detail of why you need a mobile phone website, and how should you go about it.

1. A Non Mobile-Compatible Website:

A mobile non-compatible website may become a nightmare for a user who opens it on the phone. Due to the small screen and difference in web browser, a website appears differently on a Smartphone. Some of the complications it can cause to user are:

• If your website is not mobile optimized, it may force the user to scroll down or zoom out, which is very hectic.
• If your website is flash based, then besides Apple device user, no one can open it on the cell phone.
• Besides being a smaller version of your website, the mobile websites need to be fast and smooth as well.

2. Website ranking aspect of Mobile Website:

Mobile search has become a different universe; people use mobile devices to get instant results. That is why; search engines are working on the ranking of mobile websites, as well as devising mobile related strategies for pay per click management.

• All the major search engines like Google, Yahoo!, and Bing, index mobile websites separately from non-mobile websites, and are working on improving the efficiency of search results on mobile.
• Search is the second most done activity on mobile after social networking. Therefore, to capture this search market, you need to do website link building by keeping the mobile aspect in mind.
• With the maps and local search options in mobile search, the chances of your website and business appearing in results have improved substantially. This gives a completely new dimension to your PPC campaign.

3. Swiftness and Accessibility:

Speed is the main concern of users opening a website on mobile. You should give due importance to the speed factor while developing a mobile website, there are two factors, which you need to keep in mind:

• The first thing to consider is that, the majority of mobile users are on 3G network, therefore the speed is less than broadband, so you should design a website that loads fast on a 3G network.
• The other thing for developing a mobile website is to be precise and simple. So, that the user can find the information instantly, rather browsing aimlessly.

4. Take the Initiative:

The online world is all about taking the initiative. Moreover, mobile website is such a market to take initiative of. Some of the stats of mobile website market are:

• The number of businesses that have a mobile compatible website is less than 5%.
• The traffic to websites from mobile has increased from 8.3% to 11% for desktop designed website in 2011.

5. Cost effectiveness of Mobile Websites:

Every business tends to save on cost. Mobile websites are just an optimized version of your original website, the optimization of them is fairly simple and quite cheap, but the fruits are never ending, in the form of a new market and higher ranking in search results.

Conclusion:

All smart businesses realize the importance of mobile and a mobile website. If you want your business to prosper, and be promoted, then mobile website is a new market for you, the early you establish yourself there, the more you prosper.

Related article: Mobile SEO: Making Sites Short And Sweet