The affiliate marketing industry has grown rapidly over the past couple of years and is now worth billions of dollars. But, this rate of growth also means that the industry is seeing a lot of competition and has become quite congested. That is why it is becoming very important for sites to stand out in the crowd. SEO can be really helpful for affiliate sites in achieving this goal. Here are some tips that will help you as an affiliate site.
Choosing the niche
Choosing the right niche and then defining it to your target audience is the first and most important step. You may not realize this but a lot of affiliate sites falter at this step itself. In fact, with Google’s Panda update out, sites that exist solely for making money are being weeded out. It is also important to have a niche that will do more than adding services and products on your web site.
For instance, if you are starting a travel based web site, then simply offering customers travel related products will not do you too much good. This is because customers already have a lot of well established sites to choose from when it comes to this particular category. So affiliate sites have to create a niche that has not been explored by already existing sites. Establishing such a niche would give them a major boost. So, if you decide to go after a niche like discounted travel and then keep your keyword as ‘cheap hotels’ you will find very hard to displace the existing powerhouses. Always ensure that you are targeting a niche with weak competition and keywords that do not have as much demand.
Choosing sensible words
Irrespective of the niche you decide to enter, the keywords that you choose should be realistic enough. Those site owners who are not well aware of SEO are always tempted to g for keywords like ‘cheap hotels’ which see a lot of traffic. But you should realize that when you rank on the fifth or the sixth page for such a competitive term then it does not help you at all.
That is why you should take up keywords which have lesser traffic but which provide you with a better chance of getting a good rank on SERP. There are various tools also available that will help you in assessing how much traffic and competition is present for a particular keyword.
Once you have zeroed in on the niche, you need to ensure that your content is relevant and authoritative. The simplest way to do is by creating unique content centered on the keyword that you are targeting. It helps of your content is creative. Try to engage the user as much as you can. Freshness is another important factor and you should also incorporate user generated content.
This is a guest article by Penny Cooper who works for Article Bakery which provides cheap article writing service along with article spinning service as well. Penny has interests ranging from social media, copywriting to web technology.
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