There is more to search engine optimization (SEO) that just keywords. Unfortunately search engine optimization is often an after-thought once a website has been created. It is much more difficult to optimize a poorly coded website for search engine optimization than to start with proper planning. Many search marketing companies will perform on-page and off-page [...]

After you’ve spent a few weeks building your website and doing your keyword research, optimizing the content for the search engines and getting your headers and meta tags into place, what else can you do to give your site a step up? One rite of passage that every budding website owner or SEO devotee needs [...]

When it comes to looking to get good rankings in the search engines, there is only one that really matters – Google. It gets a massive percentage of the search engine traffic, and is easily the most important (and biggest) search engine in the world. All this means is that when it comes to SEO [...]

Not every site will be suitable for Google news, but if you run a site or blog that regularly updates with news about one particular subject area, (say the environment or stocks and shares prices), then it might be worth looking into submitting it to Google. Google News offers a showcase and constant feed of [...]

Search Engine Optimization, commonly referred to as SEO, is one of the most important pieces of marketing used now. There are basically four main parts to seeing good results from SEO practices, which is to update content frequently, have a search engine code that is website friendly, have strong links, and devote time to your [...]

How much thought have you given to the promotion of your website? The truth is that many people assume that by having a website and a ‘proper’ domain that their website and business will more or less self promote. They assume that people will stumble across their website or just magically find it. However your [...]

SEO, in many ways is like creating a piece of art. For one, everybody thinks it is easy – you just need a couple of brushes and a jar of paint. But can anyone produce even a decent piece of art? SEO looks simple, but it is a multilayered ,multifaceted and complicated jigsaw puzzle which [...]

ResearchEnsure that you do your research. Know your goals Write down your objectives. What is the purpose of your website? What value will it bring to visitors? Think about search termsTry to think about which words people might type into a search engine to look for your website. Make a list. Do a search of [...]

Tips on better communication from an SEO/Developer perspective Here at FE we have a number of different teams covering a number of different specialisations, and effective communication between the teams is one thing that we excel at as a company. However communication between the SEO team and the Development team can sometimes be a little [...]

Being an SEO engineer it can sometimes feel like I’m playing a game of cat and mouse between my sites, competitors sites and the ever shifting Google algorithm. It’s a funny old business and one that always surprises, keeps me on my toes and keeps me entertained. If you’re new to SEO and are looking [...]

With the amount of jargon floating around these days, many people hear phrases such as search engine optimisation (SEO), and pay-per-click marketing (PPC), but have no idea what they mean. This is unfortunate, and means that some people do not realise the potential paid search marketing has to help develop and grow their business. PPC [...]

Doing SEO can be a very tricky business, it all depends on the way you do it. Search engine optimization is usually great for your website rankings if done correctly. However, you should be aware that there are two types of SEO – Black Hat and White Hat. As you might have already guessed, Black [...]

Does where your website ranks on search engines have anything to do with if your website validates according to W3C standards? If you have a website or are creating one with the hope of ranking high for relevant keywords, you are probably mulling over this question. In the hopes of saving you the time trying [...]

It's no secret that most people who own or operate websites are interested in driving traffic to their websites. Two of the main traffic channels, search engines and offline marketing, can be enhanced by building your website on a generic domain name, a name that is a common word or phrase that cannot be trademarked. [...]

I have not been working in the realm of search engine optimisation (SEO) copywriting for too long – it was only a few months ago in fact that I successfully managed to turn an internship into a job offer. A couple of weeks after the confirmation of my new found employment I treated myself to [...]

One of the most difficult things when doing search engine optimization for Google (interesting to know is that the Danish commonly refer to this as Google søgemaskineoptimering) is to have a certain website with no search demand at all. Believe it or not, this is possible especially when we talk about startups, nonprofit organizations and [...]

A lot of people nowadays use one of the most popular browsers – Mozilla Firefox. As you might know if you are using this browser, there are a lot of add-ons you can choose from and use in order to make things easier and faster. This is extremely useful when it comes to search engine [...]

At this point in time, anyone working in Search Engine Marketing or Search Engine Optimisation will look to Google as their guiding light, so to speak. Rightly so as for many years they have been the dominant source for reliable search engine results. Nearly a decade ago Google gained numbers and has raised in popularity [...]

How do you produce good content on a regular basis? This is a question all web masters try to answer on a daily basis. A really good web site has really good content – and a lot of it. Most web sites out their just try to funnel in as much traffic as possible and [...]

Lots of small to medium sized businesses need help with their online marketing but end up getting burned when hire an SEO company that turns out to be selling a dream instead of a service. Despite what some in the media think, SEO in-and-of itself is NOT a myth or the “modern version of snake [...]

Whether you run a personal blog and want more visitors or are looking to improve traffic for your online business, effective SEO is a practice that can benefit every website. A lucrative online industry, there are hundreds of online SEO consultancies to chose from who can offer their expertise and help you achieve the improved [...]

It is well known that there are a lot of benefits to including images in your blog posts as they help keep users engaged, break up the text, and make a connection with users (this holds true for articles and other content types as well, not just blogs). While many site owners are good about [...]

I’ve been in the SEO industry for quite a few years now, and over that time I’ve seen keyword research tools rise and fall in popularity. Wordtracker, Wordstream and Google’s own Keyword Tool are among the best that I’ve used, but I’ve always had doubts about their reliability and accuracy. Independent keyword tools can never [...]

It is often said that guest posting should not be link building – and this is true. Guest posting should provide value to the reader. Otherwise all you are doing is SPAM Posting. No body likes SPAM posting. It is useless, worthless, and gives the good guest posters a bad name. There are many blogs [...]

Getting top rankings in search engines is now more challenging than ever before. Thanks to Search engines changing algorithms and a non-stop increase in the number of competing websites. Webmasters not only need to wait more but also need a bigger budget to get first page search engines rankings. But does that mean webmasters should [...]

So over the last couple of years Microsoft have really been pushing to take a percentage of Google’s market share, a market which Google have basically dominated for so long. They have rebranded their search engine and called it Bing, they have made agreements with Yahoo and they have splashed a huge budget into both [...]

Is your website’s design hindering its success? How CRO can make all the difference What’s the goal of a website? If your answer wouldn’t be agreeable to the marketing types you work with, then you need to know about conversion rate optimization (CRO) – and how it can make all the difference in a site, [...]

Not only are major pay-per-click advertisers adjusting their budget allocations to reflect the integration of Bing/Yahoo! as a paid search advertising alternative to Google, they are also shifting additional pay-per-click dollars to Facebook. In a recently held web seminar- featuring Lenovo’s Gary Milner and Life Tecnologies’  Robin Smith as co-panelists, and chaired by Search Engine [...]

In a word: yes. However, there is a catch (isn’t there always?). Internet marketing is big business these days. With more companies building an online presence and utilizing social networking to solidify their brand image, as well as small-potatoes home-based operations trying to monetize their online endeavors, there’s a lot to learn about an industry [...]

Consulting an expert is always gainful irrespective of what kind of advise you are going to take. If you go to a search engine optimization (SEO) consultant, you will gain more insight on optimizing your website for the search engines. Having a good ranking is very important for any online business. As your website will [...]

1. Link Baiting
The most powerful way to get one-way quality permanent links is link baiting.
Link bait is any original and interesting content, which encourage readers to link to. For example, if you think this post is useful and intersting enough, yo…

Sponsored Post I was asked to review a new free blogging service and was impressed with it, so I decided to share it. I am talking about Free Blog, a free blog hosting site powered by the powerful WordPress blogging software. Nowadays it’s important for anyone to have a blog: many people benefits from having [...]

Ok, you have launched your Blog, you have made it content rich writing useful information and guesting high quality posts, you have done great SEO work and now you have a good amount of traffic from the SERPs.
Now it’s time to monetize your Blog!…

During these tough economic times, website owners are using search engine optimization as a key to success in the field of internet marketing. When there is scarcity of cash and average marketing techniques are giving the business owners sleepless nights, they can seek the help of SEO services. As you start off with your SEO [...]

Whether you plan to run a “full blown” SEO campaign or you just want to ensure your site can be fully crawled and its relevancy for certain keywords is maximised, the work starts with improvements to your website itself. This is what we call “on page optimization”, as opposed to “off page optimization”, which is [...]

If you read the title of this article, then you probably guessed it. Yes, that is right, effective SEO (Search Engine Optimization). So what is it that successful small businesses do right with their SEO campaigns?

Written by the guest blogger S. Robert SEO has become the buzzword in today’s world with a lot of people talking about it. If you own a company, you also need to own a web space to stay an edge over others. Do you know how important is search engine optimization for you personally? I [...]

Why do people love your website? They love it because they can find it, because they can use it, because it has the content that they want, and because it works. They may also love the color scheme, the layout, and the graphics. But if they can’t find it or use it, and if the [...]

As a builder or purchaser of SEO-friendly, W3C compliant websites, you put a lot of effort and perhaps considerable money into making sure your website is great, that people love it and want to stay and buy your product or use your services. The last thing you want is for people to find your site, [...]

How much do people use the Internet? Well, that depends on who they are. It is a subject of much interest to web designers and people who invest in websites. Obviously you want people to read your content and purchase your goods and services. Otherwise you would not go to all the trouble to build [...]

We have spoken of the benefits of W3C code validation for SEO and for human usability. The World Wide Web Consortium offers an impressively wide array of tools for validation of website code and content. They really are doing some good work. Here is what they say about their goal and purpose. “The World Wide [...]

Professional web designer thinking includes a concept called Usability. A focus on W3C compliance helps to achieve that, as compliance will assure that the code works. A broken site isn’t Usable. Careful attention and a thoughtful approach by the coder assures a good measure of Usability, just from practical considerations. We talk about SEO a [...]

Off-site optimization refers to the usage of a wide array of techniques to make your website more appealing to the search engines in the pursuit of drawing free traffic to your site. Both on-site optimization and off-site optimization are regarded as the main factors used by the search engines to determine the web page rankings [...]

When considering the choice, website templates vs custom design, what are the main criteria to consider in making the decision? How can you know which will be best for your purpose, in the long run? Let us look at a few of these factors. Website templates sound attractive, and may look attractive as well. They [...]

In 2001, Danny Sullivan suggested to use the term search engine marketing (SEM) to refer to the varying band of undertakings associated with the performance of search engine optimization, submission of sites to the different directories, management of paid listings at the search engines, and creation of extensive online marketing strategies for individuals, groups, or [...]

How important is it to write code that is W3C compliant? If you will poke about the web a bit, you will find answers ranging from “W3C compliant code is vital” to “valid code, whatever”. Some people seem to care about witting valid code because if reflects on their reputation. Whether you write the code [...]

CSS stands for Cascading Style Sheets, as I’m sure you know. And SEO stands for Search Engine Optimization. You know that too. Otherwise you wouldn’t have read this far into a page about CSS and SEO. CSS makes life easier for those of us who write or maintain web pages. But the people that pay [...]

My name is Cecilia Santos. Born and raised in Sao Paulo, Brazil, I still live here. This city is large and has an international flavor. My work is important to me; it also has an international flavor. My design work includes clients from all over the world. Some of my favorite success stories are with [...]

Coding is the most significant tool in the process of search engine optimization…

On page optimization is one of the most important aspect…