Is social media really the new driving force behind everything “good” in the 21st Century? Social media has seemingly become the new driving force behind everything in the 21st Century.  Apparently it was Facebook and Twitter that brought down Mubarak in Egypt and former Tunisian President Zine al-Abidine Ben Ali if you believe all the [...]

If you work in the realm of online marketing and are UK based, you may have to reconsider how you use social media platforms such as Facebook and Twitter within your advertising campaigns. For the first time, the UK’s advertising regulator the Advertising Standards Authority (ASA) is to police online marketing whereas before, their remit [...]

In recent surveys it was found that around 95% of banks have no intention of getting involved in social media at any point in the foreseeable future. Those which are now currently involved with sites like Facebook are clearly not providing anything more than a means for their customers to interface with them, praise good [...]

A lot of companies are ensuring that they secure things such as their company name in Twitter.  In fact that’s all a lot of companies have been doing over the last 6-12 months but this does not mean that you can tell your customers/clients that you now have a strong social presence, in fact what [...]

LinkedIn was the first social media site I joined thanks to an invite from someone I knew, and I admit I didn’t have a clue what the purpose was. The LinkedIn profiles I viewed at that time were basically online resumes and I wasn’t looking for a job. My, how times have changed. Or perhaps [...]

In today’s technological world, as we become more advanced with technology, you’re going to find that more and more change. As 2011 is fast upon us, the marketing atmosphere has sure changed online from what it was a few years ago. From Twitter to Facebook, there are so many ways to reach out to people [...]