You can hire a fantastic web designer but it’s not enough if only the design is great. You need sales; you need people traffic, subscriptions and all the makings of a thriving online business from your website. Ask your designer the following questions before your website design begins. 1. How will you get the business [...]

Nothing in the world of technology is worse than finding a website about your favorite TV show or video game, clicking on the link to take you to the site, and then waiting, waiting, and waiting some more. With ultra-fast computers and high-speed broadband Internet connections, even the idea of a slow-loading website should be [...]

Recently we have discussed findability and usability, in the context of custom web design and with reference to W3C compliance. Now let us take one more step, which may be more fun for you than it is for me. And that is readability. The study of how users read is helpful if you want to [...]

W3C compliance means your site is likely to work, either because you built it that way or because you had the good judgment to employ a qualified custom designer to do it. You are probably Findable, for the same reason. But what about Usable? Is your site Usable? There is a lot to be considered [...]

Professional web designer thinking includes a concept called Usability. A focus on W3C compliance helps to achieve that, as compliance will assure that the code works. A broken site isn’t Usable. Careful attention and a thoughtful approach by the coder assures a good measure of Usability, just from practical considerations. We talk about SEO a [...]